Our Heritage
From Sicily
to Your Home
Our Story
We Don't Just Sell It. We Install It.
Every ATRIA product begins its journey in Partanna, Sicily — at Colorificio Atria, a family-run laboratory where Italian artisans have perfected decorative coatings since 1978 — nearly half a century of formulation expertise.
We're not a typical distributor. Our professional team applies every product we carry. When we recommend a system, it's because we've troweled it ourselves — on real walls, real floors, in real Texas heat.
That's our edge: we import direct, we store it in Dallas, and we know exactly how every product performs — because we use it every day.
Our Journey
Building Something Different
Colorificio Atria Founded
Established in Partanna, Sicily — a family-run laboratory dedicated to perfecting decorative coatings using traditional Italian techniques and modern chemistry. Nearly half a century of expertise.
Factory & Production Scale
Industrial mixers, grinding machines, and a modern production floor. Colorificio Atria scales from artisan lab to full manufacturing — without losing the craft.
R&D Laboratory
A dedicated R&D team continually reformulates and tests new products. Polyurethane + dolomite microcement — the formulation that changed everything — is born here.
ATRIA USA is Born
Euro Star Enterprises LLC launches ATRIA USA in Dallas, Texas. Training begins in Sicily — our team learns directly from the artisans who make the product.
US Expansion & Installation
Warehouse in Dallas, professional installation team active in DFW, hands-on application of every product we carry. Made in Paint — made by us.
What We Stand For
Our Values
Authenticity
Every product is genuine Italian-made. No knockoffs, no relabeling. Direct from Colorificio Atria in Sicily.
Practitioner Knowledge
We apply what we sell. We install every product we carry, so our recommendations come from real experience.
No Middlemen
Direct import, Dallas warehouse, fast shipping. We cut out distributors to give you better prices and fresher product.
Education First
We train contractors, guide homeowners, and provide comprehensive technical support. Your success is our success.
Sustainability
Natural materials — lime, dolomite, marble dust. Low-VOC formulations that are better for your home and the environment.
Partnership
We build long-term relationships with contractors, designers, and architects. Pro pricing, training, and dedicated support.
Our People
Meet Our Team
Our team brings decades of hands-on experience from Sicily to your project.
Ready to Work With Us?
Whether you're a contractor looking for premium materials or a homeowner dreaming of Italian elegance.
Get In Touch