Pro Program
Professionals
Volume pricing, training, and dedicated support
Why Partner With Us
We Install What We Sell. That Changes Everything.
Most suppliers send you a spec sheet and wish you luck. We're different — our professional installation team installs every product we sell. Our specs come from thousands of square feet of real-world experience, not a lab. When we say a system works in wet areas, it's because we've installed it in showers and wet areas — and stood behind it.
Field-tested specs
Guesswork
From installer to you
In the Field
See Our Installers at Work
Pro Benefits
What You Get
Volume Pricing
Tiered wholesale rates for contractors and distributors. The more you buy, the more you save.
Hands-On Training
In-person workshops at our Dallas facility. Learn application techniques directly from experienced installers.
Dedicated Support
Direct line to our technical team. Get answers on specs, application issues, and product selection.
Priority Shipping
Same-day dispatch from our Dallas warehouse for in-stock items. Emergency orders accommodated.
Project Specs
Custom product specifications for your projects. We help you spec the right system for every job.
Marketing Support
Co-branded materials, sample kits, and display materials for your showroom or client presentations.
Training Programs
Learn from Installers. Not Salespeople.
Three certification levels — from your first microcement job to becoming an authorized ATRIA partner. All training is hands-on at our Dallas facility, led by experienced installers.
Applicator Certification
1–2 Days · Hands-On Workshop
- Complete 5-step microcement system
- Hands-on practice on sample boards
- Surface preparation & priming techniques
- Trowel technique fundamentals
- Sealing & topcoat application
- Certificate of completion
- All training materials included
💡 Training fee credited toward first product order over $2,000
Register NowAdvanced Techniques
2–3 Days · Specialty Systems
- Everything in Tier 1, plus:
- Wet area protocols (showers, spas)
- Fiberglass mesh & waterproofing systems
- Moisture barrier installation (StoPox 452 EP)
- Over-tile application system
- Venetian plaster & specialty finishes
- Metallicum & Wild Rust techniques
- Troubleshooting & repair methods
- Practice materials included
Master Installer
3–4 Days + On-Site Mentoring
- Everything in Tier 1 & 2, plus:
- Full mastery across all product lines
- On-site mentoring on your first real project
- Listed as "ATRIA Certified Installer" on our website
- Priority wholesale pricing
- Lead referrals from ATRIA
- Ongoing technical support hotline
- Annual recertification included
- Co-branded marketing materials
💡 Fee credited back after $10,000 in product purchases
Apply for Master ProgramGallery
Installed by Our Team
Bathroom Installation
Concrete Staircase
Dining Room Feature Wall
Commercial Installation
Metallic Feature Wall
Luxury Lobby
Who We Serve
Built for Your Industry
General Contractors
- Volume pricing on full systems
- Dedicated project coordinator
- Priority scheduling & shipping
Learn More →
Interior Designers
- Custom color matching at no charge
- Sample boards for client presentations
- Spec-to-install coordination
Learn More →
Architects & Specifiers
- Technical data sheets & BIM objects
- Lunch & Learn presentations
- Material library for your office
Learn More →
Certified Applicators
- Tiered training & certification
- Referral network placement
- Exclusive product access
Learn More →
From the Field
What Pros Say
The product quality is unmatched — and having a supplier who actually installs their own materials means the technical support is real, not theoretical.
John D.
D&M Construction · General Contractor
ATRIA's training program transformed our team. We went from zero microcement experience to confidently bidding wet-area projects in two weeks.
Sarah L.
Studio Lux Interiors · Interior Designer
The fact that they import direct from Sicily and stock it in Dallas means I never wait for product. Same-day pickup has saved multiple projects.
Mike R.
ProFinish LLC · Certified Applicator
Our Network
Installer Spotlights
Placeholder Name
Tier 3 Master Installer
Commercial floors & wet areas
Dallas-Fort Worth, TX
Placeholder Name
Tier 2 Advanced
Venetian plaster & decorative finishes
Miami, FL
Placeholder Name
Tier 1 Certified
Residential microcement systems
Los Angeles, CA