Master Installer Program
Become a Certified ATRIA Microcement Installer
Italian-system training. 5 days in Dallas. Master the finish architects and designers are specifying.
The Monday, June 15 Dallas training class is sold out. Request the syllabus or join the waitlist for the next cohort.
June 15 Cohort · Sold Out
Get the Training Syllabus
The June 15 class is sold out, but you can still request the full curriculum, materials list, pricing breakdown, and FAQ.
Manufacturer Backed
Italian System. Real Factory Support.
ATRIA USA training is tied to a manufacturer-backed Italian decorative coatings system. Students learn the materials, layering sequence, color discipline, and protection strategy behind the finish.
Factory Backing
ATRIA is an Italian decorative coatings manufacturer founded in 1968.
Production System
The training is built around real materials, primers, base layers, color systems, and sealers.
Material Training
Students learn the system behind the finish, not just a surface-level application trick.
Master the Craft. Build Your Business.
ATRIA training programs are designed for contractors and applicators who want to add premium decorative finishes to their service offering. The June 15 Dallas cohort is sold out. Join the waitlist to be contacted when the next training date opens.
Instructors
Learn from the People Doing the Installs
Business strategy and hands-on systems training, led by the ATRIA USA team.
Tom
Business Strategy & Contractor Relations
Tom leads contractor growth, customer relationships, and business development for ATRIA USA. His sessions cover sales strategy, estimating, client communication, and how to turn microcement into profitable work.
“You need more than technique. You need to know how to turn the finish into profitable work.”
Sebastian
Hands-On Installation & Systems Training
Sebastian leads the hands-on modules: substrate prep, base layers, decorative coats, waterproofing, sealers, Venetian plaster, limewash, Wild Rust, and Metallicum.
“The difference between a good install and a great one is in the prep, the layers, and the seal.”
Past Cohorts
From Past Students
Real ATRIA trainees, with final photos and full trade details to be added as we collect approved assets.
“Great training experience. The ATRIA team made the whole system clear from prep to finish, and I left feeling confident about using microcement on real projects.”
Jose
Certified trainee
“The hands-on part made the difference. I understood the layers, the timing, and what to watch for before taking the product to a client job.”
Josh
Contractor
“I came in wanting to add microcement to my services. After the training, I understood the system, the sealing process, and how to talk about the finish with clients.”
Mike
Installer
Choose Your Path
June 15 Training Packages
The Monday, June 15 Dallas class is now sold out. Review the package structure below and join the waitlist for the next available cohort.
After the full 5-day training, you'll be able to:
Quote a full microcement floor + wall job with confidence
Install over tile, concrete, drywall, plywood, and other common substrates
Finish around 200 sq ft per day at certified-installer quality
Waterproof a shower or wet room from scratch
Charge premium rates as a certified ATRIA installer
Contractor Basics
1 Day · Monday, June 15
For contractors who want hands-on exposure to ATRIA products before committing to the full applicator path.
- ATRIA product system overview
- Substrate and primer basics
- Hands-on PURO microcement practice
- Finish coat trowel techniques
- Sealer and curing overview
- All materials provided
Applicator Foundation
2 Days · June 15–16
For contractors ready to learn the complete base microcement application workflow.
- Everything in Contractor Basics, plus:
- Complete 5-step microcement system
- Hands-on practice on sample boards
- Surface preparation and primer selection
- Basecoat and finish coat sequence
- Sealing & topcoat application
- Certificate of completion
Advanced Systems
3 Days · June 15–17
For applicators who want wet-area protocols and specialty systems beyond the basic wall and floor workflow.
- Everything in Foundation, plus:
- Wet area protocols (showers, spas)
- Fiberglass mesh and waterproofing
- Over-tile application workflow
- Venetian plaster introduction
- Metallicum & Wild Rust techniques
- Troubleshooting and repair methods
Master Intensive
5 Days · June 15–19
The full training for applicators who want the complete ATRIA system and partner pathway.
- Everything in Foundation & Advanced:
- Full mastery across all product lines
- Advanced repairs and troubleshooting
- Project estimating and specifications
- Listed as ATRIA Certified Installer
- Dallas-area on-site mentoring
- Out-of-area video mentoring
Master Product Credit
Unlock $750 total after $5,000, $1,500 total after $7,500, or $2,250 total after $10,000 in qualifying ATRIA product purchases within 12 months. Excludes training, shipping, tax, and labor.
How It Works
From Registration to Training
Review
Review the package structure for 1, 2, 3, or 5 days so you know which path fits your work.
Join Waitlist
The June 15 class is sold out. Send your details and ATRIA will contact you when the next cohort opens.
Train
Everyone starts together on the cohort start date. Your package determines when your training is complete.
Build
Master Intensive attendees can unlock staged ATRIA store credit when qualifying product purchases reach $5,000, $7,500, or $10,000 within 12 months.
Curriculum
What You'll Master
Surface Preparation
- Substrate assessment
- Crack repair & leveling
- Primer selection (Primerquartz vs Atriafloor)
- Over-tile grinding techniques
Application Systems
- Wall system (4-step)
- Floor system (5-step with Rasante)
- Venetian plaster technique
- Metallicum & oxidized finishes
Protection & Specialty
- Sealer & topcoat selection
- Wet area waterproofing
- Fiberglass mesh in epoxy
- Moisture barrier systems (StoPox 452 EP)
Application Guides
Coming SoonStep-by-Step System Guides
We're building detailed step-by-step guides for every ATRIA system — from surface prep to final seal. In the meantime, download Technical Data Sheets from any product page, or contact us for project-specific guidance.
Questions
Training FAQ
Do I need prior experience with microcement?
No. The 1-day Contractor Basics package is designed for contractors with general construction experience but no microcement background. Trowel experience with drywall, stucco, or plaster is helpful but not required.
When is the next training session?
The Monday, June 15, 2026 Dallas cohort is sold out. Request the syllabus or contact ATRIA USA to join the waitlist for the next available cohort.
Where is the training held?
All training takes place at our facility in Dallas, TX (17811 Davenport Rd Suite 12). We have a dedicated training area with practice surfaces and all materials provided.
How many people per class?
Maximum 10 participants per session. The June 15, 2026 Dallas class is sold out.
Which package includes product credit?
Product credit is included only with the Master Intensive package. Master attendees can unlock $750 total after $5,000, $1,500 total after $7,500, or $2,250 total after $10,000 in qualifying ATRIA product purchases within 12 months. Credit applies to future ATRIA product orders only and excludes training, shipping, tax, and labor.
Does everyone start on the same day?
Yes. Everyone in a cohort begins together on the same start date. The June 15, 2026 cohort is sold out; future cohort package options determine whether attendees train for 1, 2, 3, or 5 days.
Do you offer on-site mentoring?
The Master Intensive includes Dallas-area on-site mentoring on your first real project. For out-of-area projects, mentoring is available by video call.
Ready to Add Microcement to Your Services?
The June 15 Dallas cohort is sold out. Join the waitlist and we will contact you when the next training date opens.